Marketing & CRM Services
Hands-on leadership and execution. Engagements are scoped to outcomes with clear roadmaps, weekly sprints, and transparent reporting.
Facebook & Instagram Ads
Profitable, creative-led growth on Meta with durable account structure, weekly experimentation, and narrative reporting.
Outcomes
- Hit CAC/MER guardrails with weekly pacing
- Always-on creative testing (hooks, angles, formats)
- Audience architecture that compounds learnings
Key Deliverables
- Account audit + restructure (CBO/ABO, naming, GTM)
- Creative briefs + ad library + test backlog
- Budget plan, day-parting, and spend guardrails
Example Engagements
- 8-week Meta test plan (creatives × audiences × bids)
- UGC + statics + short-form video creative system
Email & CRM
Design and scale lifecycle programs that lift LTV, reduce churn, and accelerate payback.
Outcomes
- +15–40% lift in email/SMS revenue within 90 days
- Acquisition → activation → retention → winback mapped
- List health and send governance to reduce fatigue
Key Deliverables
- ESP/CDP setup & migrations (Braze/Klaviyo/SFMC)
- Trigger & audience taxonomy, QA checklists
- Creative frameworks, copy templates, and tests
Example Engagements
- 20+ automated flows with experimentation plan
- Replenishment + reminder program with dynamic timing
Landing Pages & CRO
Turn more clicks into customers. Clear offers, faster pages, and a disciplined A/B cadence.
Outcomes
- +10–30% lift in on-site conversion rates
- Reduced friction across checkout and mobile UX
- Faster learning loops via pre-registered tests
Key Deliverables
- Wireframes + copy hierarchy (headline → proof → CTA)
- Test design (MDE, guardrails) + QA protocols
- Speed & tracking fixes (core vitals, events)
Example Engagements
- Offer page revamp with 3-angle creative variants
- Checkout simplification + trust proofing
Local SEO & Listings
Own your local demand. Accurate listings, reputation flywheel, and content that wins the map pack.
Outcomes
- +Visibility in Google Business Profiles and map pack
- Higher call, direction, and form conversions
- Review velocity and response quality improve rankings
Key Deliverables
- GBP optimization + NAP consistency across directories
- Review/request automations + response playbook
- Location pages, services schema, and FAQs
Example Engagements
- Multi-location listing cleanup and tracking
- Local content calendar + citation management
Analytics & Reporting
From opinion to evidence. Clean tracking, clear dashboards, and weekly narrative reports.
Outcomes
- Single source of truth for revenue, CAC, LTV
- A/B testing cadence that ships learnings weekly
- Attribution sanity via experiments + platform data
Key Deliverables
- GA4 + server-side tagging oversight
- North-star + input metrics hierarchy
- Exec dashboard + weekly narrative reporting
Example Engagements
- Geo holdouts + channel lift where feasible
- Quarterly learnings review and roadmap reset
How I work
Engagements
Fractional leadership (1–2 days/week), project sprints (4–8 weeks), or advisory. We'll define outcomes, KPIs, and decision cadence up front.
Tooling
I embed in your stack (Braze/Klaviyo, GA4/Looker, Meta/Google Ads, n8n/Make, Airtable/Supabase) and leave durable documentation.
Communication
Weekly standups, a living roadmap, and narrative reporting. You always see progress and next decisions.